Maggie Hewitt is the fashion industry equivalent of Jacinda Ardern of … So Marilyn took a different route: She’s selling her new essentials line, titled “Somewhere,” exclusively on her website, with prices starting at $65 for an organic cotton tee. Harper's BAZAAR participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} Maggie Marilyn Can Make a Dress Do Crazy Things, Maggie Marilyn Debuts Somewhere Sport Collection, Kylie Jenner & Meghan Markle Are Style Twins, Mad About Marilyn: MAC Releases Marilyn Monroe Inspired Makeup, Maggie Smith on the Dowager Countess: "She Was a Wise Old Bird. {"name":"Size","position":2,"values":["6","8","10","12","14","16","18","20"]} ‘Somewhere’, is Hewitt’s line of traceable, evergreen essentials launched in 2019. Picked up by global retailers straight out of fashion design school and lauded by international fashion media, her sustainable label Maggie Marilyn has shot to stardom. Maggie Marilyn’s current inventory ratio is made up of 80 per cent seasonal collections and 20 per cent ‘Somewhere’ garments. Maggie Hewitt is determined that Maggie Marilyn will never go on sale moving forward and wants to shift her customers’ mindsets away from frenzied sale shopping that devalues clothing, towards mindful, considered purchases that are worn season after season. No waste, no incineration and no landfills. NZD $510 $795 rrp. Fate Has Brought Us Here Dress. Meet the designer's new lower-priced basics line, Somewhere... Maggie Hewitt launched Maggie Marilyn out of New Zealand in 2016 and made a name for herself in the crowded fashion space both for her exuberant, playful yet sophisticated, whimsical designs and her own contagious youth and exuberance. Maggie Marilyn RESORT 2021. Brands have to start somewhere, though; you can’t just flip a switch and “be sustainable” overnight. At Maggie Marilyn, we believe the future of fashion is circular. Discover Somewhere by Maggie Marilyn. null, {"name":"Colour","position":1,"values":["Black","Ivory"]} {"name":"Color","position":1,"values":["Ivory"]} Maggie Marilyn's simpler 'Somewhere' line was sparked by customer demand for basics that cost a little less. With loungewear becoming more popular and prominent in everyday aesthetics, brands are beginning to experiment with unique styles and collections to appeal to the rapidly growing consumer demands. Somewhere is created out of three fabrics: organic cotton, New Zealand merino wool (both natural fibers which can be recycled and/or composted), and regenerated nylon, made from plastics redirected from landfill and oceans and turned into fabric, which can itself be recycled. And its shift to DTC will mean that the brand will be able to abandon markdowns, firming confidence with partners of its continued investment. Creating a waste free, landfill free, fashion system. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} Share about DesignApplause. The Clothes & Jewelry on Nikki Reed's Radar, 6 Ways to Be Sustainable During Quarantine, H&M's Latest Conscious Collection Is Just So Good, Meet Salam Hello, Morocco’s Most Sustainable Rugs, 14 Beautiful, Ethical Jewelry Brands We're Loving, How to Dress Sustainably in New York City, 8 Sustainable Looks That Make Fashion Proud. Designer Maggie Hewitt (far right) with models in Maggie Marilyn’s new Somewhere collection. Maggie Marilyn Debuts Somewhere, A New Line Of Seasonless Wardrobe Essentials. The aim is always to encourage people to keep their clothing for as long as possible, even if it's not a large investment piece. Not all heroes wear capes. Maggie Marilyn launches a new. Somewhere was designed to hit three main points: luxury quality, seasonless style, and perfect fit. "After my trip to Paris in February 2018, my world was spinning so fast and all I craved that feeling of simplicity, of being home, and of being dressed in pieces like what I wore growing up; singlets t-shirts, singlets, jeans , hoodies and leggings," the designer explained in a speech at a dinner for the launch of this new category. With the shift, however, Somewhere will … This will changed to 95 per cent ‘Somewhere’ and a 5 per cent ‘Forever’ capsule. null, {"name":"Color","position":1,"values":["Blue"]} Amanda Gorman on Her Style and Cultural Influences, Bernie Sanders Was Really Just Trying to Keep Warm, Rep. Cori Bush Isn't Going to Change for Anyone, VP Kamala Harris Wears Prabal Gurung on Day One, What the Biden Family Wore on Inauguration Night, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. null, {"name":"Colour","position":1,"values":["Black","White"]} {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} by: Carolyn Enting. A key part of the label’s realignment is Hewitt’s move to reverse Maggie Marilyn’s inventory ratio from 80% seasonal collections / 20% ‘Somewhere’ – to 95% Somewhere / 5% Forever capsules. ‘Somewhere’ is the brand’s collection of anti-seasonal garments; basics you can wear year-in year-out. For product launches, exclusive updates or events near you: You are $450 NZD away from free shipping on your order! Designer Maggie Hewitt’s streamlined and sustainable approach to femininity catapulted her to the fashion frontlines straight out of design school, when her first Maggie Marilyn collection for Net-a-porter sold out in 72 hours. Related Posts. null, {"name":"Colour","position":1,"values":["Black","White"]} [ somewhere collection] photos courtesy of maggie marilyn. {"name":"Size","position":2,"values":["6","8","10","12","14","16","18","20"]} While colorful mainline Maggie Marilyn pieces cost between $150 and $2,195, Somewhere's neutral pieces start at $45 for a tank top and top out at $420 for a blazer. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} Maggie Marilyn. “Somewhere” launches today, a new essentials line designed for circularity from the New Zealand-based designer and team behind Maggie Marilyn. At Maggie Marilyn, we believe the future of fashion is circular. Comprising wardrobe essentials in black and white, like a well-cut T-shirt, hoodie, turtleneck and leggings, the range is designed to be loved for a lifetime. Maggie Marilyn’s Eco-Friendly "Somewhere Sport" Line Is for the Minimalists The timeless collection will be making up most of the label’s offerings for product circularity. While creating pieces that don't harm the environment or the people who wear them should never be a trend, it seems to have only become a true industry conversation in the last year or so. Image supplied. Maggie Marilyn somewhere Shorts. Maggie Marilyn Is A Global Success Story, But This Is Her First-Ever Fashion Show. 0. Maggie Marilyn Growing up in a rural, coastal region of New Zealand, Maggie Hewitt’s appreciation for and desire to protect our natural world was intrinsically engrained. "If, over time, people fall out of love with their garments, when sent back to our NZ headquarters, we will have it recycled and turned into new items, creating a waste free, landfill free fashion system.". null, {"name":"Colour","position":1,"values":["Black","Bone","Grey Marl","White"]} Before biz-leisure became the new norm, this time last year, designer Maggie Hewitt released Somewhere, a nine-piece collection of elevated basics—fitted blazers, cardigans, and crisp button-downs—that are as chic as they […] Previously, 80 percent of Maggie Marilyn’s business came from its seasonal collections, with 20 percent coming from Somewhere. New pieces from Maggie Marilyn’s ‘Somewhere’ collection. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} Maggie Marilyn, the eco-conscious label that counts Meghan, Duchess of Sussex, and Kylie Jenner as fans, is always one step ahead of the curve. Merging The Online-Offline Experience: Meet eCommerce Expert Laura Doonin. No waste, no incineration and no landfills. Designer. Maggie Marilyn Debuts Somewhere, A New Line Of Seasonless Wardrobe Essentials - Viva. null. 20. Maggie Marilyn. Can Eco Fashion and Inclusive Sizing Coexist? "Being an eco-fashion warrior isn't easy but Maggie Marilyn has an idea ... Hewitt put sustainability at the forefront of her business before it was fashionable to do so." The 9-piece collection also comes in at a lower price point than her main line. The new line aims to offer a sustainable solution to smart dressing, and is 100 per cent recyclable. Maggie Marilyn's 'Somewhere Sport' line is both functional and casual. Her love for fashion led her to study Fashion & Sustainability, through which she pulled back the glamorous curtain of fashion and saw an industry that needed fixing, and fast. Somewhere's retail prices start at $45 for a tank top, up to $420 for a blazer, while Maggie Marilyn's main pieces retail between $150 and $2,195 for colorful statement pieces. The collection is being sold on maggiemarilyn.com starting today. null, {"name":"Color","position":1,"values":["Black"]} The first four years of Maggie Hewitt’s eponymous fashion label have been a dream run. null, {"name":"Color","position":1,"values":["Black","Bone"]} The new Maggie Marilyn collection is made entirely from biodegradable and recyclable fabrics so that, in theory, all pieces can be diverted from landfill. somewhere by maggie marilyn is available online only. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} "I had made dresses to make me dream and colorful tops to lift my spirit but I was missing those simplistic pieces that made me feel at home. Photo / Supplied. Every product on this page was chosen by a Harper's BAZAAR editor. And Hewitt is already onto her next step, a new line of basics she's calling Somewhere. The Maggie Marilyn Somewhere campaign not only launched a new line but also educated the fashion lovers and wider fashion industry on the importance of sustainable and ethical fashion.. We flipped the traditional fashion launch model on its head by leading with the mission, affordable and circular fashion line story with the aim to inspire a different way of shopping and dressing. A collection of simple everyday basics, perfect for working from home. Celebrated local label Maggie Marilyn launches a new range of essential pieces today called ‘Somewhere’ which reflects the brand’s sustainable values. Photography: Thomas Kelly Slack . {"name":"Size","position":2,"values":["6","8","10","12","14","16","18","20"]} November 28, 2019 . Somewhere by Maggie Marilyn. This is a burgeoning theme. null, {"name":"Color","position":1,"values":["Black","Bone","Grey Marl"]} Maggie Marilyn Resort 2021 collection, runway looks, beauty, models, and reviews. Since ‘Somewhere’s’ 2019 launch Maggie Marilyn has seen a 140% revenue increase and 90% web traffic increase each quarter alongside a 95% increase in conversion rates year on year. Following on from Maggie Marilyn's first 'Somewhere' collection - a line of traceable, evergreen essentials launched in 2019 to immediate critical and commercial acclaim - the eponymous brand has ushered in the second hotly-anticipated instalment, 'Sport', albeit via a Maggie Marilyn not quite seen before. We may earn commission on some of the items you choose to buy. Having released its “Season 11” collection , New Zealand -based sustainable brand Maggie Marilyn has now unveiled its new “Somewhere Sport” range, along with the announcement of changes in its now-DTC business model. null, {"name":"Color","position":1,"values":["Bone","Grey Marl"]} {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} DesignApplause (DA) is an architecture and design online magazine with over 5,000 interdisciplinary photo-rich articles and editorials. We hope that when you wear these clothes, you are transported to your very own Somewhere. Skip to main content. Sizes: 6 / XS, 8 / S NWT. But that’s not all – a crucial part of Maggie Marilyn’s realignment is to change the brand’s inventory ratios from 80% seasonal collections & 20% ‘Somewhere’ to 5% ‘Forever’ capsules and 95% ‘Somewhere’. Maybe you add organic cotton one season, expand to 50% recycled materials the next. Maggie Marilyn’s Somewhere collection champions organic (traceable) essentials – the aim being that everything is eventually compostable or recyclable. Somewhere has been consciously designed with the ability to be recycled, meaning that if over time, your love for a garment ends, we can take it back and give it a brand new life. It's Up To You Dress - Size 10. Somewhere is also founded on the idea of circularity. Shaping the future of shopping : Meet influential architect, Kelvin Ho. She also put sustainability at the forefront of her business before it was fashionable to do so, a "trend" in the industry that has quickly caught on. Somewhere's retail prices start at $45 for a tank top, up to $420 for a blazer, while Maggie Marilyn's main pieces retail between $150 and $2,195 for colorful statement pieces. null, {"name":"Colour","position":1,"values":["Black","Ivory"]} Taking the learnings from her already impressive sustainability efforts with Maggie Marilyn, Hewitt launches Somewhere, a direct-to-consumer collection of seasonless wardrobe styles crafted from ethical materials at affordable prices. A fashion, beauty blog in Hong Kong. [Somewhere] is a collection that is seasonless, trendless, and high quality ... the last t-shirt you'll ever buy." Login with your Facebook or Google account, or login with your email address. Size: 6 / XS NZD $130 10. null, {"name":"Color","position":1,"values":["Black","White"]} ". But with success came stress – and the sense that she was moving away from her roots. RENTAL. In fashion’s quest to become a less-harmful industry, it’s ironic that it always comes down to making more clothes. {"name":"Size","position":2,"values":["XS","S","M","L","XL","XXL","3XL","4XL"]} null, {"name":"Color","position":1,"values":["Black","White"]} {"name":"Size","position":2,"values":["4","6","8","10","12","14","16","18","20"]} You may be able to find more information about this and similar content at piano.io, Protecting Yourself Against Chemicals in Clothing. {"name":"Size","position":2,"values":["6","8","10","12","14","16","18","20"]} Maggie Marilyn. So when it came to designing Somewhere, my personal journey, along with our design principle of seasonless style, converged to become what is now our Somewhere offering.". Seasonal collections, with 20 percent coming from Somewhere than her main line courtesy of Marilyn., with 20 percent coming from Somewhere Debuts Somewhere, a new line to. 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